Modular Elevator Manufacturing Vision. It’s always a good idea to take stock and recalibrate. We do this at the end of each fiscal year. We looked at successes, failures, losses and wins. The conclusion, 2023-24 was a wonderful success. COVID is in the rearview mirror, but some supply chain difficulties continue. We had increased demands, significant production growth and increasing potential sales. We celebrate our accomplishments in hitting goals and we looked forward to a bright future. But, the biggest news in the meeting was the revision of our Modular Elevator Manufacturing vision, mission and core values.
Vision Takes Deep Thought
As we were thinking about our vision we got to the key question…why? Why does MEM exist?
It is tempting to believe that we exist- “to preach the modular message” or “increase market awareness” or “convince customers that MEM is better than the competition” or “to make a profit” or “grow year over year and build a lasting company legacy”. Those are all good things however, NONE OF THAT IS WHY WE EXIST…
And here’s the point. I don’t think people buy WHAT we do… they buy WHY WE DO IT. I don’t believe people are buying the MEM system because we are selling modular elevators… I think (whether intentional or not) WE ARE SELLING A BELIEF SYSTEM, A VISION, A REVOLUTION.
If that’s the case, our customers will be people who believe our ideology. People who want to push back on the elevator establishment and believe that they are a visionary (on the RIGHT side of history) because they align themselves with MEM and the MEM Elevator System.
The “Why” Is More Important
The “why” of MEM is bigger than an elevator.
We need to present the case that we didn’t start a manufacturing business because traditional elevators are awful and the process takes too long. It just so happens that our desire to challenge the status quo and revolutionize the elevator process has the beneficial side effect of sticking it to the old ways of the elevator business.
We must sell our WHY!
With that thought in mind, what do you think of this?
MEM’s Vision: We believe in challenging the status quo…in revolutionizing the “elevator process”. We don’t just think outside the box…we think BEYOND the box. (That is accomplished by moving the elevator process, design, engineering and installation, to the beginning stages of a project.)
To fulfill the vision we will employ the mission of…
MEM’s Mission: To revolutionize and simplify our customer’s experiences with the elevator process. To build the best engineered, highest quality modular elevator on the market while maintaining our values of innovation, consistency, quality and simplicity.
This perspective is completely new, but accurate and exciting. The result is we adopted the vision, mission and core values immediately. Yes, 2023-24 was a great year, specially considering our growth. But, we are still looking to the future and to create opportunities for continued expansion as we apply the vision by explaining the “why” of the MEM system.
If you are even slightly intrigued and want to learn a bit more about the elevator revolution, contact us. just click a button below. We are more than well-versed in the benefits of the MEM system.
