Modular Building Perception – The modular building industry continues to grow and that trend will continue unless…
First, let me say that I am huge proponent of the modular industry and modular building. I have presented the concept at conferences. And I have even served in an advisory capacity in the industry’s leading advocate and educational group. It is not just a slogan that modular building is greener, faster and smarter it is! As a result I am excited to be a part of that construction movement. Also, I have written tons of articles on the benefits and need for more modular in the future. However there is a perception problem that could derail the industry despite our best efforts.
For me I saw this “modular building perception” problem rear its ugly head in a casual conversation. It was at an impromptu reunion of old friends. We grew up in the wonder years of cul-de-sacs and bicycles. Forty or so kids had summers to roam free in the backyards and empty lots of the Westwood Hills subdivision. As we discussed old-times we started naming the families and the various homes they lived in.
The Sullivans lived in the spit-level, white house with black shutters. The Jones’ house next door was the all brick ranch with the old Corvette in the drive under a tarp. We named the family and described the house all the way around the block and then we came to the Elmer’s Glue house. Everyone at the table knew exactly which house we were talking about. It was a modular home that arrived on the back of trucks in two pieces. With children watching it got craned into place. We, being just kids, made the leap that obviously the two halves had to be stuck together. Elmer’s Glue was the solution. The popular sticky, white, school supply stuck as well and so did the name.
Keep in mind that this is in the 1970’s. In our small town a modular building was an experiment more than a solution and unheard of at the time. When finished the house appeared very modest, plain and simple in comparison to the others in the neighborhood. Also, despite being put together in an afternoon it sat empty for months gathering dust and rumors.
The unfortunate result was a perception in the developing minds of the neighborhood youth. We started believing our imaginations that the modular units are held together with nothing more than the rendered bones of farm yard animals beyond their useful state and lack quality.
John Locke addressed this as he pondered what made mankind tick or think. He adopted the “tabla rasa” (blank slate) philosophy of Aristotle. He said, “Let us then suppose the mind to be, as we say, white paper, void of all characters, without any ideas; How comes it to be furnished?” He would argue that is it furnished with experience and perception. That experience and perception becomes our reality and everything going forward is compared to that ever-filling slate throughout life.
I am sure that Locke is rolling over in his grave at my simplistic understanding and application, but you get the general picture. Our reality becomes what we experience not facts. So when that seemingly low-quality house was being placed in our neighborhood, a group of young people filled the paper of their minds with a negative perception of modular. This does not mean that modular is low quality – far from it. It just means the perception is there and can persist.
Actual facts about modular construction have taken hammer and tongs at the perception for years and have been making serious inroads as modular becomes more and more popular, not just in the United States, but around the world. It is greener, faster, safer and more cost effective.
But, with the reality and facts comes dangers especially when a self, proclaimed modular manufacturer puts on the market an unsafe product. It confirms the unfair perception and will give the entire modular movement a black-eye hurting the modular building perception. The now filled blank slate will be reaffirmed and the chore of telling others about the benefits of the modular movement will become more difficult not less.
We have seen this with modular elevators. Modular Elevator Manufacturing (MEM) is working hard to promote the modular concept and part of that hard work and promotion is to make sure that the elevators we provide are actually high-quality and what we say about the product matches up with reality. When rumors abound that with another company parts fall out during installation it makes our job tougher. We have engineered quality into each product we manufacture and we have a ten-point inspection check list to verify our quality before the hoistway with the pre-installed elevator is readied for shipping.
Quality is extremely important not just for MEM but for the modular market as a whole. If pioneers of the industry such as MEM The pioneers of the industry like those at MEM continue to provide quality the future is bright. However, if also rans with low standards and low quality becomes what is sold, it will indeed be a difficult slog forward.
We love the modular industry and know most of our readers do too. So to preserve the reputation of the industry consider MEM not the others. We produce quality and our track record proves it and we are proud of it!
If quality and the modular build perception is important to you and you see a modular elevator as a solution click the button below. We will provide a Fast Track number in a day. You will find that MEM elevators are always quality elevators taking you to a higher level.
Elevator Babies – It was hard to resist putting a photo of my 6 month-old granddaughter in this article, but I didn’t because that would be way too much bragging and she is too young to be internet famous…at least among our 20,000 readers. But while holding her in my arms I got to thinking about how wonderful being a newborn is. No responsibilities; cry you get food; cry you get changed. Babies get to enjoy a short period in their life when knowing nothing is part of the job description and it is adorable. Sleep, eat, and be held is pretty much the day in a nutshell.
When it comes to the elevator business however, being a neophyte is far from wonderful or adorable. Elevators, need I remind people, are serious. They are costly, have thousands of parts and if they are improperly built they can be dangerous to the riding public. They are the largest and most complex moving component of a building. Knowing nothing about elevators or being elevator babies, but then selling them anyway is not cute or adorable; it is a hazard that can cost time, money and potentially cause injuries. But, that is exactly what you can get if you choose to call the wrong elevator company for a bid or project.
Modular elevators are just the same as stick-built in that regard, especially when you are talking about time and money. We all know that modular building is a wave that has already crashed the old-fashioned way of doing business’ party. It is the best option for any mid-rise building needing vertical transportation and will continue to be in the future. They are simply faster and better. But, if you are not careful, there might be an amateur on the other end of the phone line, selling you up and guessing at rules and regulations. After all when you call a modular elevator company you expect they are the experts in not only modular buildings, but elevators as well, but that is simply not the case if you call the wrong one.
One of the modular companies in particular out there that sells a cheap variety of modular elevator purports to be elevator experts. They are far from it and when you know the facts it can be a bit scary trusting a sales team that has no real experience. When I say no, I mean no. Three out of four of the sales team has a combined total of elevator or modular experience of less than a year. Yes, I said combined. My granddaughter has more experience being a baby than they do individually when it comes to elevators or modular units.
But it doesn’t stop there. The Quality Control Manager and Production Manager had no experience in modular building or elevators before coming to that company. Think about that for a second. The person that is supposed to be checking on quality has never checked for quality in the elevator business. In other words, watch out! Beware! Someone selling you an expensive piece of equipment and checks for quality and production that has a direct impact on your construction timeline has little knowledge beyond pushing the up or down button.
The person you are speaking to on the phone is not who you think it is when it comes to real world experience. They maybe elevator babies!
The good news is that there is an alternative to going to the nursery for elevator and modular advice and information. This is important to know as modular elevators are the future of construction.
MEM (Modular Elevator Manufacturing) is that knowledgeable alternative that has been producing elevators longer than any current modular elevator company and measures their experience in decades, not months. They have been there, done that time and time again when it comes to construction, modular building and elevators.
If you have gotten a quote from another company…give them a call before it is too late or if you have any questions about the benefits of modular elevators or how modular can make your life easier, I would recommend that you contact Hugo Beltran email@example.com at MEM. You can also get started on your project by clicking Fast Track Quote. They are a company with experience that can give an honest, fair assessment of your needs.
Babies, especially my granddaughter, should be in the arms of someone that loves them, not on the phone dolling out sage advice about elevators like they are all wise through experience that does not exist.
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